{"id":63211,"date":"2026-08-19T11:45:30","date_gmt":"2026-08-19T02:45:30","guid":{"rendered":"https:\/\/kiaf.org\/?post_type=events&p=63211"},"modified":"2026-08-27T17:34:30","modified_gmt":"2026-08-27T08:34:30","slug":"%ed%95%9c%eb%82%a8-%eb%82%98%ec%9e%87-mbgm-%ed%94%84%eb%a1%9c%ec%a0%9d%ed%8a%b8-%eb%82%98%ec%9e%87-%ec%9d%b4%eb%b2%a4%ed%8a%b8","status":"publish","type":"events","link":"https:\/\/kiaf.org\/en\/events\/63211","title":{"rendered":"Hannam Night: MBGM Project Night Event with CATCHUP SOURCE MAGAZINE"},"content":{"rendered":"

DATE<\/strong>

\n9\/1, 2026 (Tue) 18:00-24:00<\/p>\n

VENUE<\/strong>

\nPROCESS Itaewon<\/p>\n

ADDRESS<\/strong>

\n42 Usadan-ro, Yongsan-gu, Seoul<\/p>\n

PROGRAM<\/strong><\/p>\n

Hannam Night: MBGM Exhibition Evening Opening<\/strong><\/p>\n

During Hannam Night, the MBGM exhibition will remain open for extended evening hours. Experience a Seoul Art Week scene where contemporary art and culture come together at PROCESS Itaewon.<\/p>\n

Discover a special exhibition featuring artists Kim Myungchan and Shin Jongmin, alongside Hong Hyunjun of WORKS WORKS and Yukino Yamanaka of CON TOKYO.<\/p>\n

\u00a0<\/p>\n

\u201cThe logic of urban development in East Asia is now being applied to the human body.\u201d<\/strong><\/p>\n

Madam Butterfly Going Mad<\/em> (MBGM) is a project that began in Itaewon, Seoul, exploring the new social and cultural mechanisms shared by major cities across East Asia today.<\/p>\n

Over the past several decades, East Asia has undergone some of the fastest urbanization and digital transformation in the world. As a result, we now encounter a landscape entirely different from the exoticized and passive image of the \u201cEast\u201d once symbolized by Puccini\u2019s opera Madama Butterfly<\/em>. Today\u2019s East Asia is rapidly producing new cultures and desires through phenomena such as digital platforms, social commerce, K-pop, the cosmetic surgery industry, live commerce, and circuit parties.<\/p>\n

MBGM focuses on how these changes go beyond technological progress or consumer trends, reshaping the human body, relationships, modes of consumption, and identity itself. In this context, redevelopment \u2014 once a physical method of urban planning \u2014 is expanding through digital platforms into a method of designing the human subject.<\/p>\n

\u00a0<\/p>\n

\"\"\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"featured_media":0,"parent":0,"template":"","categories":[111,62],"tags":[],"class_list":["post-63211","events","type-events","status-publish","hentry","category-111","category-year"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["ko","en"],"languages":{"ko":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"acf":{"vip_content_ko":"

\ud55c\ub0a8 \ub098\uc787: MBGM \ud504\ub85c\uc81d\ud2b8 \ub098\uc787 \uc774\ubca4\ud2b8
\r\nwith CATCHUP SOURCE MAGAZINE
\r\n<\/strong><\/p>\r\n

DATE<\/strong>
\r\n2026\ub144 9\uc6d4 1\uc77c(\ud654) 18:00-24:00<\/p>\r\n

VENUE<\/strong>
\r\n\ud504\ub85c\uc138\uc2a4 \uc774\ud0dc\uc6d0<\/p>\r\n

ADDRESS<\/strong>
\r\n\uc11c\uc6b8\uc2dc \uc6a9\uc0b0\uad6c \uc6b0\uc0ac\ub2e8\ub85c 42<\/p>\r\n

PROGRAM
\r\n<\/strong>2F MBGM PROJECT EXHIBITION
\r\nArtists from WORKS WORKS \u00b7 CON TOKYO \u00b7 Independent Artists<\/p>\r\n

3F HANNAM NIGHT OPENING PARTY with FRAME SEOUL
\r\nDJ SET \u00b7 NETWORKING<\/p>\r\n

 <\/p>\r\n

\uc8fc\uad00 : CATCHUP SOURCE MAGAZINE
\r\n\uc8fc\ucd5c : \uc6cc\ud06c\uc2a4\uc6cc\ud06c\uc2a4
\r\n\uae30\ud68d : \ud55c\uc0c1\ud601<\/p>\r\n

 <\/p>\r\n

\ud55c\ub0a8 \ub098\uc787 \uae30\uac04 \uc911 MBGM \ud504\ub85c\uc81d\ud2b8\uc640 \uc5f0\uacc4\ud558\uc5ec \uc9c4\ud589\ub418\ub294 \ud2b9\ubcc4 \ub098\uc774\ud2b8 \uc774\ubca4\ud2b8\uc785\ub2c8\ub2e4. \uc804\uc2dc, \ub9ac\uc149\uc158, \ub124\ud2b8\uc6cc\ud0b9 \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \ub3d9\uc2dc\ub300 \ubbf8\uc220\uacfc \ubb38\ud654\uac00 \ub9cc\ub098\ub294 \uc11c\uc6b8\uc544\ud2b8\uc704\ud06c\uc758 \ud604\uc7a5\uc744 \uacbd\ud5d8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\r\n

 <\/p>\r\n

\uae40\uba85\ucc2c, \uc2e0\uc885\ubbfc \uc791\uac00 \uadf8\ub9ac\uace0 WORKS WORKS\uc758 \ud64d\ud604\uc900 \uc791\uac00\uc640 CON TOKYO\uc758 YUKINO YAMANAKA \uc791\uac00\uc758 \uc804\uc2dc\ub97c \uc2dc\uc791\uc73c\ub85c, DJ SET\uacfc \ub124\ud2b8\uc6cc\ud0b9 \ud30c\ud2f0\uac00 \uc774\uc5b4\uc9c0\ub294 \ud2b9\ubcc4\ud55c \uc790\ub9ac\uc5d0 \ucd08\ub300\ud569\ub2c8\ub2e4.<\/p>\r\n

\u201c\ub3d9\uc544\uc2dc\uc544\uc758 \ub3c4\uc2dc \uac1c\ubc1c \ub17c\ub9ac\ub294 \uc774\uc81c \uc778\uac04\uc5d0\uac8c \uc801\uc6a9\ub41c\ub2e4\u201d<\/p>\r\n

Madam Butterfly Going Mad(\uc774\ud558 MBGM)\ub294 \uc11c\uc6b8 \uc774\ud0dc\uc6d0\uc5d0\uc11c \uc2dc\uc791\ub41c \ud504\ub85c\uc81d\ud2b8\ub85c, \uc624\ub298\ub0a0 \ub3d9\uc544\uc2dc\uc544 \uc8fc\uc694 \ub3c4\uc2dc\uac00 \uacf5\uc720\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc0ac\ud68c\u00b7\ubb38\ud654\uc801 \uc791\ub3d9 \ubc29\uc2dd\uc744 \ud0d0\uad6c\ud569\ub2c8\ub2e4.<\/p>\r\n

\uc9c0\ub09c \uc218\uc2ed \ub144\uac04 \ub3d9\uc544\uc2dc\uc544\ub294 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ube60\ub974\uac8c \ub3c4\uc2dc\ud654\uc640 \ub514\uc9c0\ud138\ud654\ub97c \uacbd\ud5d8\ud55c \uc9c0\uc5ed\uc785\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \uc6b0\ub9ac\ub294 \ud478\uce58\ub2c8\uc758 \uc624\ud398\ub77c \u300c\ub098\ube44\ubd80\uc778\u300d\uc774 \uc0c1\uc9d5\ud558\ub358 \uc774\uad6d\uc801\uc774\uace0 \uc218\ub3d9\uc801\uc778 \ub3d9\uc591\uc758 \uc774\ubbf8\uc9c0\uc640\ub294 \uc804\ud600 \ub2e4\ub978 \ud48d\uacbd\uc744 \ub9c8\uc8fc\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0\uc758 \ub3d9\uc544\uc2dc\uc544\ub294 \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc, \uc18c\uc15c \ucee4\uba38\uc2a4, K-POP, \uc131\ud615 \uc0b0\uc5c5, \ub77c\uc774\ube0c\ucee4\uba38\uc2a4, \uc11c\ud0b7\ud30c\ud2f0\uc640 \uac19\uc740 \ud604\uc0c1\uc744 \uc911\uc2ec\uc73c\ub85c \ub204\uad6c\ubcf4\ub2e4 \ube60\ub974\uac8c \ubcc0\ud654\ud558\uba70 \uc0c8\ub85c\uc6b4 \ubb38\ud654\uc640 \uc695\ub9dd\uc744 \uc0dd\uc0b0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\r\n

MBGM\uc740 \uc774\ub7ec\ud55c \ubcc0\ud654\uac00 \ub2e8\uc21c\ud55c \uae30\uc220\uc801 \uc9c4\ubcf4\ub098 \uc18c\ube44 \ud2b8\ub80c\ub4dc\ub97c \ub118\uc5b4 \uc778\uac04\uc758 \uc2e0\uccb4\uc640 \uad00\uacc4, \uc18c\ube44 \ubc29\uc2dd, \uc815\uccb4\uc131 \uc790\uccb4\ub97c \uc7ac\uad6c\uc131\ud558\uace0 \uc788\ub2e4\ub294 \uc810\uc5d0 \uc8fc\ubaa9\ud569\ub2c8\ub2e4. \uc7ac\uac1c\ubc1c\uc774\ub77c\ub294 \ubb3c\ub9ac\uc801 \ub3c4\uc2dc \uc124\uacc4 \ubc29\uc2dd\uc774 \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc744 \uac70\uccd0 \uc778\uac04\uc744 \uc124\uacc4\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ud655\uc7a5\ub418\uace0 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\r\n

 <\/p>\r\n

\u203b \ucc38\uc5ec\ub97c \uc6d0\ud558\uc2dc\ub294 \ubd84\uaed8\uc11c\ub294 \ud558\ub2e8\uc758 \u2018RSVP \uc2e0\uccad\u2019<\/strong>\uc744 \ud1b5\ud574 \uc2e0\uccad\ud574\uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.\u00a0
\r\n<\/em><\/strong>\u203b Kiaf VIP \uc571\uc5d0\uc11c \ud504\ub85c\uadf8\ub7a8 \uc2e0\uccad \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\r\n

 <\/p>\r\n

\"\"\"\"<\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>","vip_content_en":"

Hannam Night: MBGM Project Night
\r\nEvent with CATCHUP SOURCE MAGAZINE<\/strong><\/p>\r\n

DATE<\/strong>
\r\nSeptember 1, 2026 (Tue), 18:00\u201324:00<\/p>\r\n

VENUE<\/strong>
\r\nPROCESS Itaewon<\/p>\r\n

ADDRESS<\/strong>
\r\n42 Usadan-ro, Yongsan-gu, Seoul<\/p>\r\n

PROGRAM<\/strong><\/p>\r\n

2F MBGM PROJECT EXHIBITION<\/strong>
\r\nArtists from WORKS WORKS \u00b7 CON TOKYO \u00b7 Independent Artists<\/p>\r\n

3F HANNAM NIGHT OPENING PARTY with FRAME SEOUL<\/strong>
\r\nDJ SET \u00b7 NETWORKING<\/p>\r\n

\u00a0<\/p>\r\n

Organized by:<\/strong> CATCHUP SOURCE MAGAZINE
\r\nHosted by:<\/strong> WORKS WORKS
\r\nCurated by:<\/strong> Han Sanghyuk<\/p>\r\n

\u00a0<\/p>\r\n

Held in conjunction with the MBGM Project during Hannam Night, this special night event invites visitors to experience a Seoul Art Week scene where contemporary art and culture come together through an exhibition, reception, and networking program.<\/p>\r\n

The evening begins with an exhibition featuring artists Kim Myungchan and Shin Jongmin, alongside Hong Hyunjun of WORKS WORKS and Yukino Yamanaka of CON TOKYO, followed by a DJ set and networking party.<\/p>\r\n

\u201cThe logic of urban development in East Asia is now being applied to the human body.\u201d<\/strong><\/p>\r\n

Madam Butterfly Going Mad<\/em> (MBGM) is a project that began in Itaewon, Seoul, exploring the new social and cultural mechanisms shared by major cities across East Asia today.<\/p>\r\n

Over the past several decades, East Asia has undergone some of the fastest urbanization and digital transformation in the world. As a result, we now encounter a landscape entirely different from the exoticized and passive image of the \u201cEast\u201d once symbolized by Puccini\u2019s opera Madama Butterfly<\/em>. Today\u2019s East Asia is rapidly producing new cultures and desires through phenomena such as digital platforms, social commerce, K-pop, the cosmetic surgery industry, live commerce, and circuit parties.<\/p>\r\n

MBGM focuses on how these changes go beyond technological progress or consumer trends, reshaping the human body, relationships, modes of consumption, and identity itself. In this context, redevelopment \u2014 once a physical method of urban planning \u2014 is expanding through digital platforms into a method of designing the human subject.<\/p>\r\n

\u00a0<\/p>\r\n

\u203b To participate, please register through the \u201cRSVP\u201d<\/strong> button below.
\r\n\u203b Program registration is available through the Kiaf VIP APP.<\/p>\r\n

\u00a0<\/p>\r\n

 <\/p>\r\n

\"\"\"\"<\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n

\u00a0<\/p>","\bshow_only_admin":false,"thumbnail":63212,"address":"42 Usadan-ro, Yongsan-gu, Seoul","program_date":null,"link_url":"","program_type":["gallery_night"],"is_hide_public":false,"hide_han":false,"hide_eng":false,"is_vip_content":true,"vip_events_field":{"date":"20260901","time":"18:00 \u2013 24:00","place":"PROCESS Itaewon (42 Usadan-ro, Yongsan-gu, Seoul)"},"slides":null},"_links":{"self":[{"href":"https:\/\/kiaf.org\/en\/wp-json\/wp\/v2\/events\/63211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kiaf.org\/en\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/kiaf.org\/en\/wp-json\/wp\/v2\/types\/events"}],"wp:attachment":[{"href":"https:\/\/kiaf.org\/en\/wp-json\/wp\/v2\/media?parent=63211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiaf.org\/en\/wp-json\/wp\/v2\/categories?post=63211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiaf.org\/en\/wp-json\/wp\/v2\/tags?post=63211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}